What Does It Take To Successfully Train Millennial Sales Professionals?

Modern sales consist of a changing demographic and has created an opportunity for sales managers to rethink their approaches to sales training. 
Growing multigenerational sales teams is just one complicating factor in an increasingly complex selling environment. Another challenge is that buyer's come to the table extremely well informed, using the internet to find solutions before they contact potential venders. The pace of business is accelerating, as are demands on sales professionals, and so must spend their time wisely.

Technology as the cause and the solution to modern sales training challenges

Each generation has grown up using that era’s tools. As a result, there are different levels of comfort with today’s digital world. Millennials grew up hardwired to technology, conducting most of their daily tasks online. 

This means trainers should lean on formats that millennials and other modern learners are accustomed to: gaming, social networks, and mobile technology. Content needs to in a relevant format to keep millennials interested. 

By taking what has previously worked on older generation and blending it with new approaches, the entire multigenerational salesforce can better engage in learning through blended or online sales training solutions.

Developing next-generation sales training for multigenerational selling teams requires integrating old and new content delivery methods. To maximise learning spread and results/
This technology based approach saves time and money for sales professionals and their organisations, while supporting proficiency in learning skills, and knowledge retention. A modular course format delivers content in small, bite-sized chunks, with specific learning paths designated for core or advanced sales professionals. Videos, infographics, and other media help learners visualise key concepts and make them memorable. 

The future of Sales Training

Achieving rapid and sustained behaviour changes through sales training takes more than just conveying data. It takes teaching sellers new ways to think, new skills, and new behaviours that lead to the desired habits.

Technology is the cause of and the solution to the challenge of engaging today’s learners. It bridges the gap between traditional training and online engagement, helping sales professionals from all generations to accelerate their time to skill mastery and achieve results!

Robert Peterson